Success Stories - Verungs

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Private Health Insurer

18.10.2021 by Medicus Team

Client:

Private Health Insurer

Country:

Germany

Product:

Smart Wellbeing

Platforms

Web

Languages

German

The Wellbeing Quiz website for the purpose of generating relevant and highly-qualified leads for improved customer acquisition.

Highlights

Using the Wellbeing quiz as an engaging and multidimensional tool to provide users with an overall picture in the form of a Wellbeing Score.
Customized quiz website based on client requirements and branding guidelines.
The quiz was advertised to target audiences aligned with the assumptions and insights from the client.
Upon completing the quiz, users had the option to leave their emails and opt-in to be contacted by the client for promotional purposes.
The user data entered in the quiz were not saved on the server but only used to generate aggregate analytics.

Benefits

Engage a young and health-conscious audience with value-add services to elevate the brand and create a lock-in in an otherwise commoditized industry.
Generate qualified leads through a cost-effective platform and sustainably grow its customer base.
The project outcome included a cost of €1.18 for a completed quiz and a cost of €2.62 for an opt-in highly qualified lead, in comparison to the industry average of €4.50 for a non-qualified lead.

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