The Non-invasive Prenatal Testing (NIPT) is a screening method that helps to determine if the baby is at risk for genetic abnormalities, such as chromosomal disorders, in the first trimester of pregnancy.
NIPT is an elective test that can be strongly recommended by Healthcare Professionals (HCPs) based on risk factors such as maternal age (≥35 years old) and personal or family history of a pregnancy with a chromosomal abnormality. It has been recurrently reported by pregnant women and, sometimes HCPs, that NIPT reports are hard to parse for non-specialists.
Why not transform the NIPT illegible report content into user-friendly reports that can better inform pregnant women and support them in making shared decisions with their HCPs? After all, these illegible reports hold valuable and vital information for pregnant women and the HCPs. NIPT reports don’t have to be unintelligible. With more understanding of their cryptic content, pregnant women can become participants in their own family-health decisions.
When tackling new challenges, we make sure that the approach we are proposing is in line with our mission and vision: “rendering health information accessible to everyone: easy, clear, simple, and relevant”. We base our strategies on increasing pregnant women’s knowledge and engagement in order to foster shared decision-making and increase their access to reliable health information.
- Conducting post-marketing analyses
- Enhancing our products based on feedback from clients and users
- Customizing content for our target populations
- Expanding the knowledge base that we share with our users
As with all our products and features, the NIPT report augmentation will be assessed continuously and developed further through:
The aim is to create smart content that is automatically tailored for different conditions and NIPT results. This will be backed by a more comprehensive NIPT guide that provides pregnant women and their families with more details related to the test, its potential outcomes, and the next steps after receiving the result.